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Barbara Maison
International marketing leader with over 15 years of experience at the intersection of product innovation and communication in the Cosmetics and Healthcare industries, I have held leadership roles at globally renowned companies, including L’Oréal, Philips, and IFF, where I have driven results across both B2B and B2C markets.
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My journey began in neuroscience, where my analytical mindset and curiosity for innovation set the stage for my transition to L’Oréal. Over eight years, I honed my expertise in product development, innovation roadmaps, and crafting 360° communication strategies for iconic brands such as La Roche-Posay and Carita. Navigating diverse distribution channels, from pharmacies to beauty institutes, I successfully managed complex portfolios that spanned cosmetic products and medical devices.
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My passion for breakthrough concepts and strategy led me to Philips, where I managed the Global No. 1 female hair removal portfolio, overseeing P&L, product strategy, and marketing communications. Prior to that, I led a corporate beauty venture, blending entrepreneurial vision with corporate rigor to bring disruptive concepts to market.
I'm a results-driven leader known for my ability to manage complex, cross-functional projects while nurturing high-performing teams. My expertise spans building long-term innovation pipelines, launching new products, enhancing brand equity, and driving business growth. Based in Amsterdam, I bring a multicultural perspective, an entrepreneurial mindset, and a proven track record of delivering impactful strategies in competitive global markets.
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Whether you’re looking to refine your product strategy, explore untapped opportunities, or elevate your brand’s market presence, my expertise is tailored to help businesses achieve their goals. With a collaborative and approachable leadership style, I'm always ready to dive into meaningful projects and discussions.
Our Ideal Partners
look for
Accelerating Innovation
You are a company in the beauty, personal care, medical devices, or food industry looking to innovate and navigate complex regulatory landscapes. You need a strategic partner to help leverage consumer insights, develop impactful products, and ensure smooth market integration. Whether you’re refining your product pipeline, collaborating with R&D and design teams, or seeking guidance on regulatory compliance, I can help you turn ideas into market-ready innovations that resonate with consumers and drive business growth.
Building Marketing Strategy
You are a business in need of tailored marketing solutions to align with your overarching objectives and ensure seamless coordination across channels. You’re looking for a strategic partner to define clear marketing goals, develop effective strategies, and align teams for consistent messaging. Whether you’re launching a new campaign, streamlining collaboration across internal teams, or optimizing performance through data-driven insights, I can help you turn your business objectives into impactful, cohesive marketing efforts that drive results and maximize ROI.
Shaping Authentic Brands
You are a business looking to build a strong, authentic brand identity that connects with your target audience and communicates your unique value. You need a strategic partner to define your brand’s core essence, craft compelling messaging, and ensure consistency across all platforms. Whether you’re establishing a new brand, refining your communication strategy, or seeking to strengthen audience engagement, I can help you develop and execute end-to-end branding solutions that resonate, foster loyalty, and elevate your market presence.