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Barbara Maison
International marketing leader with over 15 years of experience at the intersection of product innovation and communication in the Cosmetics and Healthcare industries, I have held leadership roles at globally renowned companies, including L’Oréal, Philips, and IFF, where I have driven results across both B2B and B2C markets.
My journey began in neuroscience, where my analytical mindset and curiosity for innovation set the stage for my transition to L’Oréal. Over eight years, I honed my expertise in product development, innovation roadmaps, and crafting 360° communication strategies for iconic brands such as La Roche-Posay and Carita. Navigating diverse distribution channels, from pharmacies to beauty institutes, I successfully managed complex portfolios that spanned cosmetic products and medical devices.
My passion for breakthrough concepts and strategy led me to Philips, where I managed the Global No. 1 female hair removal portfolio, overseeing P&L, product strategy, and marketing communications. Prior to that, I led a corporate beauty venture, blending entrepreneurial vision with corporate rigor to bring disruptive concepts to market.
I'm a results-driven leader known for my ability to manage complex, cross-functional projects while nurturing high-performing teams. My expertise spans building long-term innovation pipelines, launching new products, enhancing brand equity, and driving business growth. Based in Amsterdam, I bring a multicultural perspective, an entrepreneurial mindset, and a proven track record of delivering impactful strategies in competitive global markets.
Whether you’re looking to refine your product strategy, explore untapped opportunities, or elevate your brand’s market presence, my expertise is tailored to help businesses achieve their goals. With a collaborative and approachable leadership style, I'm always ready to dive into meaningful projects and discussions.
Our Ideal Partners
look for
Accelerating Innovation
You are a company in the beauty, personal care, medical devices, or food industry looking to innovate and navigate complex regulatory landscapes. You need a strategic partner to help leverage consumer insights, develop impactful products, and ensure smooth market integration. Whether you’re refining your product pipeline, collaborating with R&D and design teams, or seeking guidance on regulatory compliance, I can help you turn ideas into market-ready innovations that resonate with consumers and drive business growth.
Building Marketing Strategy
You are a business in need of tailored marketing solutions to align with your overarching objectives and ensure seamless coordination across channels. You’re looking for a strategic partner to define clear marketing goals, develop effective strategies, and align teams for consistent messaging. Whether you’re launching a new campaign, streamlining collaboration across internal teams, or optimizing performance through data-driven insights, I can help you turn your business objectives into impactful, cohesive marketing efforts that drive results and maximize ROI.
Shaping Authentic Brands
You are a business looking to build a strong, authentic brand identity that connects with your target audience and communicates your unique value. You need a strategic partner to define your brand’s core essence, craft compelling messaging, and ensure consistency across all platforms. Whether you’re establishing a new brand, refining your communication strategy, or seeking to strengthen audience engagement, I can help you develop and execute end-to-end branding solutions that resonate, foster loyalty, and elevate your market presence.